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Job Description
Walnut Creek, CA
Walnut Creek, CA 94596, USA
Sacramento, CA
Rancho Cordova, CA 95670, USA
San Francisco, CA 94108, USA
Description
Brown and Caldwell has an exciting opportunity for a full-time Marketing/Proposal Senior Specialist in our growth-oriented engineering, environmental consulting, and construction firm serving our Western Business Unit’s Northern California-Sierras (Northern California and Nevada) Area. The position is ideal for candidates with a passion for strategic business development, compelling writing, creative thinking, and pursuit development. We are looking for candidates who are self-driven, process oriented, efficient with deadlines, and able to work effectively with diverse teams of engineers, marketers, and design staff to create persuasive content and standout deliverables. The successful candidate will partner and work closely with senior marketing and sales leaders on tracking opportunities and developing strategies to capture work in competitive markets; creating persuasive proposals, presentations, and marketing materials; and maintaining systems and tools to promote overall efficiency and effectiveness. The position provides a variety of sales and marketing support functions as outlined below. Detailed Description: The Marketing/Proposal Senior Specialist will work closely with senior leaders supporting sales/marketing and business development efforts for the Northern California-Sierras (NCS) Area, including proposal tracking and research; supporting pre-RFQ/P positioning activities; creation of persuasive proposals, presentations, and marketing materials; team development and training; research of pursuits and client organizations; and maintenance of systems and tools to promote overall efficiency and effectiveness. Marketing/Proposal Senior Specialists work closely with senior leaders including Regional Pursuit Marketers, Marketing Manager(s), and Senior Technical Staff. The Marketing/Proposal Senior Specialist will:- Proposal / Presentation Development: Partner with pursuit teams on Area pursuits to advance our positioning and deliver proposals that resonate with our clients. Responsibilities include coordinating all elements of pursuits: leading facilitation of capture planning for key pursuits; leading multiple proposal efforts with minimal direction; developing strong and compelling messaging for proposals; developing new content that aligns with positioning strategy to drive win themes; providing formatting, proofreading, editing/review, compliance, and brand adherence reviews; coordinating with graphics; and facilitating efficient and timely production. Serve as mentor to marketing and technical team members in development of storyboarding and proposal development efforts. Candidate should be able to demonstrate previous experience directing and leading similar type proposals and facilitating robust positioning discussions. Demonstrated experience leading interview preparation and coaching of technical staff is a plus.
- Client Development: Provide general business development support to facilitate client contact by Client Service Managers (CSM), including assembling information packages, organizing client workshops and special events, and maintaining marketing files. Work with CSMs to understand and respond to client needs, meetings, and events. Work with technical teams to help further develop a strong client and business mindset by encouraging out of the box activities to further expand client relationships and understand how to link to strong pursuit capture plans. Analyze client-specific sales performance, partnering with CSM to create the right path for a specific client.
- Business Development: Contribute to company marketing process improvements to support efficiency and overall sales program effectiveness. Provide planning support for regional conferences to maximize presence and investment.
- Marketing Information: Manage process to create and maintain well-organized, up-to-date qualifications statements, project descriptions, and resumes that reflect firm strengths and client benefits. Provide timely entry of accurate and complete opportunity information and products in company tracking system.
- A Bachelor’s degree (Communications, English, Journalism, or Marketing preferred) with 6-10 years of experience in a related role. Experience in engineering, environmental, architectural, and/or construction field is a plus.
- Excellent interpersonal and communications skills with emphasis on superior persuasive writing and presentation ability. Experience coaching others in interviews/presentations required.
- Ability to multi-task, prioritize, and work independently as well as in team environments, often under tight deadline situations.
- Ability to identify key issues and patterns from partial/conflicting data.
- Proficient use of Microsoft Outlook, Word, PowerPoint, and Excel.
- Experience with InDesign highly preferred.
- Travel up to 10%.
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